Are they missing the boat or is it just me?

So I tried to sign up for the Bodog affiliate program and here's the reply I got from them:

Dear Xorply,

Thanks for your interest in Bodog.com's Affiliate Program. I had the opportunity to browse through your website and I did find it to be quite interesting, it contained lots of industry specific content. However we would like to hold off on entering into an affiliate agreement with you at this time. We do not currently accept any blog sites, but if you would like to contact us again in 6 months we would be more than happy to review your site again. Thank you again for taking the time to contact us and for your interest in Bodog.com.

Best regards,
The Affiliate Team

Are they missing the boat here? Bloggers are being rapidly recruited by all major poker sites as we are a driving force of traffic (and hence revenue). I mean, this little site doesn't generate piles of cash but it makes enough for me to pay one loan payment a month and a bit of gambling money. Multiply that times five and you get the poker site's revenue. Multiply that by the number of bloggers out there and you're talking huge revenue.

Ok, Bodog. I'll be contacting you real soon. How about you contact me instead?